INSOUND CLASSIC 10

October 28th, 2009

There are times when an iPod simply won’t do. Don’t get us wrong, thousands of songs accessible at the spin of a neon nano wheel is rad, but there is something to be said for listening to music with an album in hand. Insound (an online resource for independent music) and Mike Perry (a Brooklyn-based graphic artist) would share this sentiment. Perry prefers hand drawings to computer programs and Insound favours vinyl records over MP3s; both have a soft spot for the organic.

It’s fitting then, that the two have teamed up to create Insound Classic 10, a collection of limited edition hoodies, tees, and posters. The project features Perry’s interpretation of ten bands from the 70s to the 90s (such as Galaxie 500, The Promise Ring, and The Feelies). The collection tells a historical narrative by highlighting some of the iconic bands of its era.

Already having his own studio, magazines, and two books, Hand Job and Over and Over (the former is not what you think, Hand Job is a catalogue of hand-drawn typography, while Over and Over is a book of hand-drawn patterns), Perry was a natural choice. All it takes is a quick look at Perry’s signature graphics and hand-drawn fonts to know that he was just the man for the project.

Insound Classic 10 is a reflection of Insound’s philosophy: music is for the fans. Started by three self-proclaimed music nerds in 1998, Insound began as a small mail-order business and has slowly grown into a successful online music aggregator over the course of ten years. From Joy Division to Sufjan Stevens, Insound boasts a tasteful roster of vinyl records.

And while we’re not likely to give up our iPods anytime soon, wearing one of Perry’s tees means we don’t have to.

http://www.insound.com/classic10/
http://www.mikeperrystudio.com/