I Like Mine Raw

August 12th, 2009

Alexander McQueen and Puma have teamed up with SHOWstudio’s Nick Knight for Raw Power, a competition based on the “Crane vs. Tiger” campaign shot by Knight for the Spring/Summer 2010 Alexander McQueen Puma collaboration. Like something out of a bizarre nature documentary, the subjects of the photo shoot are a tiger, a crane, and two martial artists, the latter of who are dressed in the collection.

The competition calls on all aspiring directors, artists, and filmmakers to create a unique short film using video footage and music tracks from the “Crane vs. Tiger” shoot. Nick Knight and Alexander McQueen will choose the winning filmmaker who will be invited to direct the Alexander McQueen Puma S/S 2010 art movie that will be viewed in boutiques and department stores worldwide.

Video footage and music will be available for download until October 12. www.showstudio.com/project/rawpower/